Lolita fashion is one of the more well known Japanese Street Fashions to be recorded throughout the course of Japanese pop culture. This fashion in particular exemplifies the simple elegance and grace of times gone by, such as Victorian and Rococo eras. But there are styles in this fashion that are also very sweet and gothic, sometimes over the top. We will explore the many different sub-styles as well as talking about different brands and how to coordinate your own lolita look.